Empathy-led, goal-oriented project management.
Highly motivated creator of digestible & effective communications.
Long term program planner, manager of traditional and agile projects, and stakeholder management extraordinaire with more than 10 years of demonstrated success in project scoping, strategic planning, and creative problem solving.
I'm most passionate about connections and creating a safe, transparent and fun space for my teams to make ✨magic✨ happen!
Work Experience
The City of St. Petersburg
Marketing Project Manager
Managed stakeholders of all levels and served as a gatekeeper to a 20-person cross-functional team
Directly managed program marketing efforts of 40+ city departments
Managed change processes and onboarding of team to first-ever project management (Asana) and business communication software (Slack)
Grew the original Information Specialist role to be a more strategic and data-driven role; large focus in equity- focused programming
Presented plans and data to leadership on a regular basis
Led the revamp of a complex 1,000+ page website, including beta testing, reorganizing the navigation, copywriting and on-going content management
The Taproot Agency
Marketing & Communications Specialist
Led complex, multi-disciplinary projects from proposal development to completion, often with overlapping timelines
Organizing and presenting behavior-change research data to stakeholders and leadership
The Zimmerman Agency
Senior Account Coordinator
Committed to growth within the organization - previously Account Coordinator, Junior Account Coordinator, Junior Content Coordinator
Managed the strategic publicity of 10 national hospitality/tourism brands, including crisis management communications, including Aruba Tourism Authority, Omni Amelia Island Plantation, Noble House Hotels & Resorts, Firehouse Subs, and Extended Stay America
Strategically planned and executed media experiences resulting in more than 250 pages of high-equality earned print media coverage
Secured and managed national co- brands and activations in line with client brands
Education
Florida State University
Bachelor's of Science, Information Technology
Things You Won't Find on My Resume
Curious
Self-starter
As legit as it gets - we created an LLC!
Found Haus Co. is the pandemic brainchild of my colleague-turned-best friend, Natalie, and I - an online store specializing in unique vintage and secondhand goods.
As a powerhouse team of two, we did it all - from sourcing and comp set/market research to creating a brand and managing marketing, inventory, event planning (markets, stoop sales) and customer service.
Pursuer of Playful Challenges
First-time sprint triathlons, picking up pickle ball, self-taught clay throwing - I love taking on a challenge for the thrill of it.
For a time, I created e-blasts for a fun, tongue-in-cheek passion project - Cool Food News, a quarterly(-ish) newsletter that subscribed my inner circle to the weirdest and most fun updates food culture had to offer. Purely for the enjoyment of creating.